New Disney Princess?

Snow White, Cinderella, Pocahontas, Belle, Aurora, Ariel, and Jasmine (those last four are Beauty, Sleeping Beauty, the Little Mermaid, and Aladdin for you non-parents or those, well, living under a rock), and now, Giselle.

Sure, you don’t recognize the name yet, but the Disney merchandising behemoth is hoping you will recognize it and want to buy all sorts of stuff with that name on it really, really soon.

According to Entertainment Weekly, Disney is looking to install a new Disney princess in the pantheon based on a character from its November film, Enchanted. In the film, Amy Adams plays Giselle, an animated fairy tale princess banished to the “real world” (that’s right, the live action world) by an evil witch (Susan Sarandon). Once there, she eventually falls in love with the guy who first discovers her – a divorce lawyer played by none other than Mr. McDreamy himself, Patrick Dempsey. (sorry, the McDreamy reference just couldn’t be avoided)

Here is the, in my opinion, slightly vampire goth-esque movie poster, from

Enchanted Poster - Disney Princess

This sounds a little too much like a commercial Disney-fied blend of “Cool World” and “Who Framed Roger Rabbit?” to me, but hey, I’m all for more “happily every after” fun – and Disney needs some sort of fairy tale hit that doesn’t involve the adventures of Cinderella’s great-grandchildren.

And, in any case, at Disney, it’s all about the princesses. They may seem like innocent, once upon a time heroines, but in reality, they’re marketing giants. As Entertainment Weekly says about the princess aspiring to its august lineup:

[Amy Adams is] creating a character specifically engineered to become a ”Disney Princess” superstar, up there with previous royals like Aurora (Sleeping Beauty), Belle (Beauty and the Beast), Ariel (The Little Mermaid), and Jasmine (Aladdin). Showcased in Enchanted like a product in an infomercial, Giselle’s voice, looks, mannerisms, and personality will be endlessly replicated by performers at Disney theme parks across the globe. Her likeness will also grace an avalanche of Disney Princess tie-in products — everything from pocketbooks to sippy cups to dress-up costumes.

Sound like overkill? Not from where Disney’s sitting. According to Disney, the Disney Princesses line accounted for $3 billion in retail sales worldwide in 2006. That’s right, THREE BILLION dollars in sales in one year alone.

The Disney Princesses have even expanded into couture. Kirstie Kelly has created a line of bridal gowns based on the princesses, so that now you can really feel like a princess on your wedding day – walking down the aisle outfitted in a dress inspired by Belle’s ballroom gown in Beauty and the Beast.

What’s more, Parc Disneyland in Paris recently asked a handful of fashion houses to design couture gowns “creatively” inspired (no poofy Snow White sleeves here) by characters like Belle, Aurora, Tinkerbell, Minnie Mouse, and so on, to commemorate the park’s 15th anniversary. Designers included Agatha Ruiz de la Prada, Chantal Thomass, and others. Baccarat even created a real glass slipper. Here’s the design for the Little Mermaid, from design house Impasse de la Defense:

Little Mermaid designer dress

Go here to see more images of the designs.

For more on the event (in French, but hey, it’s never too late to learn another language!), go here. It also includes a video on the event. The gowns will be sold in November to benefit charity.

For information on Disney’s Become an “Enchanted” character website, click here.


9 Responses to New Disney Princess?

  1. […] in the great Philip Seymour Hoffman as the renegade CIA agent, as well as appearances by soon-to-be-crowned princess Amy Adams, Devil Wears Prada favorite Emily Blunt, Superman sidekick (remember Otis?) and Oscar […]

  2. […] classic that, in my opinion, deserves to rank among Disney’s best. Yes, it doesn’t have princesses, lions, songs, or even a love interest (although isn’t the lack of that nice from time to […]

  3. […] didn’t have a love interest at all) weren’t exactly box office duds. And his new film, Disney’s Enchanted, raked in $49.1 million over the Thanksgiving weekend, attaining the comfortable height of […]

  4. […] animated avatar creation – promising to turn your face into that of a character from the new film Enchanted or certain other Disney classics (such as Cinderella or Ariel from The Little […]

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