Be Kind Rewind

December 5, 2007

Chris from Movie Marketing Madness posted an item the other day about the upcoming film Be Kind Rewind (2008). Now, I don’t want to go so far as to put words in his mouth, but I’m going to hazard a guess that he is not really looking forward to this film – I seem to recall the phrase “absolute trainwreck” coming up at one point or another.

I myself am not so pessimistic (or I’m foolishly optimistic, whatever the case may be) about this Jack Black / Mos Def vehicle, which could turn out to be full of guilty pleasure goofiness. I won’t go so far as to say it will be the new Black (couldn’t resist…), but hey, Black and Mos Def reenacting classic films for their fictional video store because they accidentally erased all the real versions? Goofball gold mine. And directed by the man who tamed Jim Carrey in Eternal Sunshine of the Spotless Mind? Solid artistic cred. Plus, I’ll admit it, I’m a sucker for Ghostbusters stuff and seeing Jack Black in that UFO abductee version of the GB outfit is at least somewhat amusing. Or… one of the only jokes in the film, but here’s hoping.

To see for yourself, check out the trailer here.

Either way, I do agree with him about the movie’s quite clever take on a film’s official website. After all, if your movie is all about fake versions of classic films, what does that translate to on the internet? To see the site, click here and “enter site.”